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Look Back at 2020 to Develop Your 2021 Marketing Strategy

Look Back at 2020 to Develop Your 2021 Marketing Strategy

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year. 7 steps...
How to support local businesses in the new normal

How to support local businesses in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. Small businesses across the country have been drastically impacted by the COVID-19 pandemic. According to the U.S. Chamber of Commerce Small Business Coronavirus Impact Poll, 70% of small...
Heading to Tampa Florida for the Big Game!

Heading to Tampa Florida for the Big Game!

What an incredible football season it has been in Kansas City!  Topping off Sunday’s Championship win means that Kansas City is headed to Tampa Florida!  Both American and Southwest Airlines have added non-stop flights from MCI to Tampa ahead of the Big Game on...
How to Use Digital Marketing to Make Your Email Awesome

How to Use Digital Marketing to Make Your Email Awesome

5 Ways to Make Your Email More Awesome   Let’s begin by saying that email marketing hasn’t changed much in the past 20 years.  However in 2020 during the COVID pandemic, tremendous opportunities still exist to improve your email marketing results.  A late 2018...
4 Ways to Make Effective Sales Prospecting Introductions

4 Ways to Make Effective Sales Prospecting Introductions

How Can You Get Those Important Sales Prospecting Introductions?   You’ve researched all there is to know about the account, including the name of the contact to connect with first. Now, it’s time to reach out to them. Where do you start? According to Harvard...